About Hereford & More
In 2005 Hereford and More began it’s journey as Farm Factory Direct. Robert and Margaret Deverell together with their son Ivor identified the benefit in supplying Certified Irish Hereford Prime Beef direct to the consumer. Robert had been instrumental in establishing the now well recognised beef producer group, Irish Hereford Prime. Prior to this, Irish Hereford Prime Beef was only available through food service in top hotels and restaurants. Hence the name Farm Factory Direct.
As passionate food producers, it didn’t take the Deverell’s long to connect with other like minded producers through the Offaly Delicious network. This saw the shop’s offerings extend beyond beef to include quality, Irish produced lamb, chicken and an increasing range of ambient and chilled artisan products. Popular local suppliers included Lawlor’s Kilbeggan Organic Oats and Ralphs Haslems Mossfield Organic cheeses, yoghurt and milk. From the beginning, the emphasis on any product supplied in Deverell’s shop has always been quality, local and Irish.
In 2011, to reflect this increased product offering, Farm Factory Direct became Hereford and More and relocated to it’s current premises in the Tanyard, Tullamore, Co. Offaly. Margaret and Ivor continue to take great pride in supplying customers with quality, locally sourced food offerings.
Our Shop
Hereford and More is located in the Tanyard, Tullamore, Co. Offaly. It is open four days a week, Wednesday - Saturday 9:30am - 5pm.
Margaret is on hand to answer any questions you might have about any of the meat cuts or other artisan products.
Should you require large quantities in advance of a special occasion please let us know so we can mature your cut to perfection.
Why Choose Irish Hereford Prime Beef
Irish Hereford Prime beef represents a producer group who celebrate great-tasting beef. Over the years Irish Hereford Prime members have perfected the rearing of Hereford cattle in a sustainable and traditional way to preserve the naturally tender, flavoursome product. A healthy respect for tradition, championing of sustainable practice in a grass-led beef system while also striving for excellence in animal welfare is at the core of this groups values. From your family’s dinner table to the most prestigious restaurants across Europe, the Irish Hereford Prime producer group stand over their unique, quality product. Discovering other products that share a similar core belief and passion in quality, local and sustainable food production was the motivation to drive Hereford and More to extend their product offerings in 2011.